Paid Media Strategist (Remote Canada)

Paid Media Strategist (Remote Canada)

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We create comprehensive digital marketing strategies that help our clients hit their SQL targets, including Paid Media, SEO/Content, CRO, and Video.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Communicate weekly with vendors or operational partners to ensure alignment on tasks, quality and improvements.
• Build and implement custom paid media strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Leverage programmatic campaigns where appropriate.
• Manage personal productivity and utilization.
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