Paid Search Account Manager

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Responsibilities:

• Develop and execute comprehensive paid search strategies to meet business goals, including customer acquisition, conversion optimization, and brand awareness.
• Ensure non-brand campaigns deliver target ROAS to achieve desired results.
• Maintain and monitor campaign bidding strategy, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics on existing and new campaigns.
• Define campaign budgets, algin campaign goals and ensure search campaigns meet best practice principles.
• Continuously test ad copy, landing pages, and bidding strategies to optimize campaign performance.
• Provide recommendations and execute strategies for keyw...