Job Description
Job description
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Conduct keyword research, A/B testing, ad copywriting, and audience targeting.
Monitor daily performance metrics and optimize campaigns for CPC, CPA, CTR, and ROAS.
Collaborate with content, design, and product teams to align ad messaging with brand goals.
Manage budgets, bidding strategies, and campaign pacing effectively.
Generate and analyze reports to assess campaign performance and share actionable insights.
Stay updated on latest trends, tools, and best practices in PPC and digital advertising.
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