Pay -per Click Specialist

Job description

Your role”

● Develop, implement, and optimize PPC campaigns across platforms like Google Ads,

Bing, and social media.

● Conduct keyword research, competitive analysis, and target audience identification.

● Create compelling ad copy and relevant landing pages to drive conversions.

● Monitor campaign performance, manage budgets, and adjust bids to achieve target ROI.

● Generate regular reports on campaign performance and provide insights and

recommendations.

● Stay up-to-date with industry trends and changes in PPC best practices.

Skills required

● Good communication skills in English and one regional language ( Malayalam).

● Should be proficient in handling tools such as Facebook Ads, Google Ads, Google Tag

Manager, Microsoft Clarity, and Google Ads, Google Analytics, and have basic

knowledge of WordPress and Excel.

● Proven experience as a PPC Specialist or in a similar role.

● Proficient in data analysis and performance/operation metrics.

● Excellent understanding of search engine marketing (SEM) and account management.

● Strong analytical skills with attention to detail.

● Certification in Google Ads is a plus.

● Creating campaign strategies & Fast execution

● EdTech experience is a plus