Performance Adds Head-IT (Saas)-Surat-70k

<p style="margin-bottom:11px"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Performance Adds Head-IT (Saas)-Surat-70k</b></span></span></span></p> <h2 data-end="527" data-start="508"><span style="font-size:12px;">About the Role</span></h2> <p data-end="736" data-start="528"><span style="font-size:12px;">We are looking for a <strong data-end="586" data-start="553">Head of Performance Marketing</strong> who can <strong data-end="672" data-start="595">own revenue growth, scale paid acquisition, and creatively drive virality</strong>.</span></p> <p data-end="909" data-start="738"><span style="font-size:12px;">This role is <strong data-end="781" data-start="751">not just about running ads</strong> — it’s about <strong data-end="908" data-start="795">generating winning ideas, building scalable funnels, and making the product culturally relevant and shareable</strong>.</span></p> <h2 data-end="941" data-start="916"><span style="font-size:12px;">Key Responsibilities</span></h2> <h3 data-end="982" data-start="943"><span style="font-size:12px;">Performance & Growth Ownership</span></h3> <ul data-end="1292" data-start="983"> <li data-end="1105" data-start="983"> <p data-end="1105" data-start="985"><span style="font-size:12px;">Own <strong data-end="1025" data-start="989">end-to-end performance marketing</strong> across Meta (Facebook/Instagram), Google Ads, YouTube, and emerging platforms</span></p> </li> <li data-end="1205" data-start="1106"> <p data-end="1205" data-start="1108"><span style="font-size:12px;">Drive <strong data-end="1167" data-start="1114">user acquisition, conversions, and revenue growth</strong> with strong ROAS and CAC discipline</span></p> </li> <li data-end="1292" data-start="1206"> <p data-end="1292" data-start="1208"><span style="font-size:12px;">Build and optimize <strong data-end="1292" data-start="1227">funnels from awareness → consideration → purchase → referrals</strong></span></p> </li>
</ul> <h3 data-end="1328" data-start="1294"><span style="font-size:12px;">Creative & Viral Strategy</span></h3> <ul data-end="1638" data-start="1329"> <li data-end="1455" data-start="1329"> <p data-end="1455" data-start="1331"><span style="font-size:12px;">Ideate <strong data-end="1365" data-start="1338">high-impact ad concepts</strong> that resonate emotionally (self-discovery, personality, relationships, career, mindset)</span></p> </li> <li data-end="1554" data-start="1456"> <p data-end="1554" data-start="1458"><span style="font-size:12px;">Work closely with creators, designers, and copywriters to produce <strong data-end="1552" data-start="1524">thumb-stopping creatives</strong></span></p> </li> <li data-end="1638" data-start="1555"> <p data-end="1638" data-start="1557"><span style="font-size:12px;">Identify <strong data-end="1602" data-start="1566">viral hooks, trends, and formats</strong> to amplify organic + paid synergy</span></p> </li>
</ul> <h3 data-end="1674" data-start="1640"><span style="font-size:12px;">Experimentation & Scaling</span></h3> <ul data-end="1924" data-start="1675"> <li data-end="1773" data-start="1675"> <p data-end="1773" data-start="1677"><span style="font-size:12px;">Design and run <strong data-end="1713" data-start="1692">rapid experiments</strong> (A/B testing creatives, audiences, landing pages, offers)</span></p> </li> <li data-end="1855" data-start="1774"> <p data-end="1855" data-start="1776"><span style="font-size:12px;">Scale winning campaigns aggressively while cutting non-performing spends fast</span></p> </li> <li data-end="1924" data-start="1856"> <p data-end="1924" data-start="1858"><span style="font-size:12px;">Test <strong data-end="1924" data-start="1863">UGC, influencer whitelisting, reels, short-form video ads</strong></span></p> </li>
</ul> <h3 data-end="1961" data-start="1926"><span style="font-size:12px;">Data, Analytics & Insights</span></h3> <ul data-end="2171" data-start="1962"> <li data-end="2040" data-start="1962"> <p data-end="2040" data-start="1964"><span style="font-size:12px;">Deeply analyze campaign performance (CTR, CPA, LTV, ROAS, cohort behavior)</span></p> </li> <li data-end="2100" data-start="2041"> <p data-end="2100" data-start="2043"><span style="font-size:12px;">Translate insights into <strong data-end="2098" data-start="2067">actionable growth decisions</strong></span></p> </li> <li data-end="2171" data-start="2101"> <p data-end="2171" data-start="2103"><span style="font-size:12px;">Collaborate with product & tech teams to improve conversion journeys</span></p> </li>
</ul> <h3 data-end="2204" data-start="2173"><span style="font-size:12px;">Leadership & Ownership</span></h3> <ul data-end="2380" data-start="2205"> <li data-end="2262" data-start="2205"> <p data-end="2262" data-start="2207"><span style="font-size:12px;">Build and lead the <strong data-end="2260" data-start="2226">performance marketing function</strong></span></p> </li> <li data-end="2316" data-start="2263"> <p data-end="2316" data-start="2265"><span style="font-size:12px;">Own agency / freelancer relationships if required</span></p> </li> <li data-end="2380" data-start="2317"> <p data-end="2380" data-start="2319"><span style="font-size:12px;">Act as a <strong data-end="2358" data-start="2328">growth partner to founders</strong>, not just an executor</span></p> </li>
</ul> <h2 data-end="2421" data-start="2387"><span style="font-size:12px;">Primary Skills & Requirements</span></h2> <h3 data-end="2442" data-start="2423"><span style="font-size:12px;">Core Skills</span></h3> <ul data-end="2722" data-start="2443"> <li data-end="2501" data-start="2443"> <p data-end="2501" data-start="2445"><span style="font-size:12px;">Strong hands-on expertise in <strong data-end="2499" data-start="2474">Meta Ads & Google Ads</strong></span></p> </li> <li data-end="2584" data-start="2502"> <p data-end="2584" data-start="2504"><span style="font-size:12px;">Proven experience scaling <strong data-end="2582" data-start="2530">consumer internet / SaaS / EdTech / D2C products</strong></span></p> </li> <li data-end="2649" data-start="2585"> <p data-end="2649" data-start="2587"><span style="font-size:12px;">Deep understanding of <strong data-end="2647" data-start="2609">creative-led performance marketing</strong></span></p> </li> <li data-end="2722" data-start="2650"> <p data-end="2722" data-start="2652"><span style="font-size:12px;">Experience driving <strong data-end="2722" data-start="2671">virality, referrals, and shareable growth loops</strong></span></p> </li>
</ul> <h3 data-end="2761" data-start="2724"><span style="font-size:12px;">Strategic & Creative Thinking</span></h3> <ul data-end="2973" data-start="2762"> <li data-end="2833" data-start="2762"> <p data-end="2833" data-start="2764"><span style="font-size:12px;">Ability to <strong data-end="2809" data-start="2775">generate original growth ideas</strong>, not copy competitors</span></p> </li> <li data-end="2895" data-start="2834"> <p data-end="2895" data-start="2836"><span style="font-size:12px;">Strong storytelling and consumer psychology understanding</span></p> </li> <li data-end="2973" data-start="2896"> <p data-end="2973" data-start="2898"><span style="font-size:12px;">Knows how to sell <strong data-end="2939" data-start="2916">intangible products</strong> (personality, insights, emotions)</span></p> </li>
</ul> <h3 data-end="2999" data-start="2975"><span style="font-size:12px;">Data & Execution</span></h3> <ul data-end="3237" data-start="3000"> <li data-end="3093" data-start="3000"> <p data-end="3093" data-start="3002"><span style="font-size:12px;">Strong analytical mindset with comfort using dashboards, attribution tools, and analytics</span></p> </li> <li data-end="3163" data-start="3094"> <p data-end="3163" data-start="3096"><span style="font-size:12px;">Ability to balance <strong data-end="3136" data-start="3115">speed + structure</strong> in a fast-moving startup</span></p> </li> <li data-end="3237" data-start="3164"> <p data-end="3237" data-start="3166"><span style="font-size:12px;">Comfortable working with <strong data-end="3237" data-start="3191">limited budgets initially and scaling fast</strong></span></p> </li>
</ul> <h2 data-end="3261" data-start="3244"><span style="font-size:12px;">Nice to Have</span></h2> <ul data-end="3469" data-start="3262"> <li data-end="3356" data-start="3262"> <p data-end="3356" data-start="3264"><span style="font-size:12px;">Experience in <strong data-end="3354" data-start="3278">psychology, self-help, astrology, assessments, or insight-based products</strong></span></p> </li> <li data-end="3425" data-start="3357"> <p data-end="3425" data-start="3359"><span style="font-size:12px;">Experience working with <strong data-end="3423" data-start="3383">early-stage or growth-stage startups</strong></span></p> </li> <li data-end="3469" data-start="3426"> <p data-end="3469" data-start="3428"><span style="font-size:12px;">Exposure to <strong data-end="3467" data-start="3440">international audiences</strong></span></p> </li>
</ul> <h2 data-end="3504" data-start="3476"><span style="font-size:12px;">What Success Looks Like</span></h2> <ul data-end="3756" data-start="3505"> <li data-end="3570" data-start="3505"> <p data-end="3570" data-start="3507"><span style="font-size:12px;">Consistent improvement in <strong data-end="3568" data-start="3533">CAC, ROAS, and conversion rates</strong></span></p> </li> <li data-end="3616" data-start="3571"> <p data-end="3616" data-start="3573"><span style="font-size:12px;">Scalable, repeatable <strong data-end="3614" data-start="3594">growth playbooks</strong></span></p> </li> <li data-end="3678" data-start="3617"> <p data-end="3678" data-start="3619"><span style="font-size:12px;">Campaigns that don’t just convert — <strong data-end="3676" data-start="3655">people share them</strong></span></p> </li> <li data-end="3756" data-start="3679"> <p data-end="3756" data-start="3681"><span style="font-size:12px;">Soulera becoming a <strong data-end="3738" data-start="3700">recognizable, talked-about product</strong> in its category</span></p> </li>
</ul>