Performance Coordinator

Responsibilities

• Execute and manage paid advertising campaigns across social media platforms and search engines, ensuring alignment with client objectives and performance goals.
• Monitor and optimize campaign performance by managing traffic tags and conducting regular data extraction, analysis, and pacing adjustments.
• Generate and deliver detailed post-campaign reports, analyzing metrics and providing actionable insights to clients for campaign improvement.
• Collaborate with Digital Media teams to develop and implement measurement action plans, optimizing campaigns based on performance data.
• Utilize web analytics tools (e.g., Google Analytics, Omniture) to assess website behavior and identify opportunities for site improvements.
• Conduct data analysis and create visualizations to support recommendations for campaign enhancements and overall media strategy.
• Monitor media performance (ROI analysis) and provide strateg...