Job Description
About the Role
We’re looking for a Copywriter — someone who understands that ads live or die in the first 2 seconds.
This role is not about storytelling for storytelling’s sake. It’s about hooks, retention, and conversion. You should be comfortable writing for scroll, not applause.
What You’ll Do
- Write high-impact hooks for performance ads (Reels-first)
- Script 15–45 sec ad videos with clear attention → retention → CTA flow
- Adapt the same idea across multiple ad angles (emotional, curiosity, social proof, pain-point)
- Write scripts for UGC-style ads, talking-heads, voiceovers, and clip-based formats
- Optimize scripts for watch time, holds, and clarity, not brand fluff
- Iterate fast based on feedback and performance signals
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