Job Description
Responsibilities
- Develop strategic creative concepts for paid video campaigns across Meta, TikTok, Google, and other UA channels.
- Analyze creative performance campaigns (CTR, CPI, CPE, ROAS, engagement) to generate actionable insights and optimize creatives.
- Write concise, effective creative briefs to guide designers, motion artists, and video editors.
- Collaborate closely with UA, growth, and media buying teams to test hypotheses and scale winning creatives.
- Review and optimize creative iterations to ensure alignment with brand and business goals.
- Spot trends, cultural moments, and gaming insights to inform campaign strategies.
- Manage the end-to-end creative process , from concept to execution, testing, and performance analysis.
Requirements
- 2+ years of experience in performance marketing, creative strategy, or growth marketin...
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