Performance Creative Strategist

We’re Hiring: Performance Creative Strategist

Location: Noida (In-office)

About The Cinnamon Kitchen (TCK)

At The Cinnamon Kitchen, we are redefining snacking with plant-based, organic, and gluten-free foods—from spreads and cookies to cakes and breads. Every product is thoughtfully crafted without preservatives, enriched with nutrients, and designed to support healthier everyday choices.

We operate across D2C, quick commerce, and marketplaces, combining clean-label products with a strong focus on brand, performance, and long-term customer value.

Key Responsibilities

Paid Creative Strategy

• Own the creative strategy for paid channels (Meta-first; Google secondary)
• Define hooks, angles, messaging frameworks, and proof structures (UGC, claims, social proof, testimonials, etc.)
• Build and manage a structured creative testing roadmap

Creative Direction for Performance

• Decide what creatives to brief, iterate, scale, or discontinue
• Work closely with graphic designers, videographers, and editors
• Ensure creative briefs are performance-led, not purely aesthetic

Brand and Conversion Alignment

• Maintain consistency with brand tone, language, and values
• Ensure performance creatives remain credible, on-brand, and trust-building
• Balance storytelling with direct-response principles

Performance Feedback Loop

• Analyse creative-level performance data (CTR, CPA, ROAS, thumb-stop rate, etc.)
• Translate insights into new creative hypotheses, iterations, and scaling decisions
• Collaborate closely with paid media teams to improve outcomes

Ideal Candidate Profile

Experience

• 5–8 years of experience in performance creative, creative strategy, or growth-focused content
• Proven experience scaling creatives on Meta
• Background in D2C or consumer brands preferred
• Food, FMCG, beauty, wellness, or lifestyle experience is a plus

You Are Someone Who

• Thinks in systems and hypotheses
• Understands what converts and why
• Uses data to inform creative decisions
• Can challenge designers and media buyers constructively
• Clearly understands the difference between effective and purely aesthetic creative

Why Join The Cinnamon Kitchen

• High-ownership, high-impact role
• Opportunity to shape performance creative systems from the ground up
• Work with a strong in-house creative and marketing team
• Be part of a fast-scaling consumer brand

To Apply

Send your resume to [email protected]

Subject line: Performance creative strategist – Your Name