Performance Creative Strategist- Remote

Role overview

• Full time, remote role (EU/US time zones ideal, working on a CET-aligned schedule)
• Central European Time (CET) working hours (with flexibility)
• Opportunity for growth: from Creative Strategy Lead to Head of Creator-Led Growth in a performance-led global brand
• Work directly with ex-Google leaders & an elite international team

We are one of the fastest-growing 
DTC health & wellness brands in the U.S.
, and 
a high 8-figure business helping thousands of people feel better every day.

We've built strong acquisition systems and an obsessive culture of testing, speed, and excellence. Now, we're ready to scale our next major growth engine: 
creator-driven performance video across Paid & Organic
.

We're hiring a 
Performance Creative Strategist
 to own the full creative lifecycle of 
short-form performance content
 (video and image) that drives sales and virality across TikTok, Meta (Reels & Feed), and YouTube Shorts.

This is a 
hands-on, high-impact role
for a creative performance operator who thrives on fast iteration, experimentation, and translating data into content that performs.

Why you'll love working with KNN Digital Media

• Join a high-performing team built by ex-Google leaders
• Be part of a fast-scaling global company with growth opportunities
• Highly autonomous, collaborate with a smart, international team
• Fully remote role with flexible working hours aligned with CET (Spanish schedule)
• Work directly with D2C brands driving measurable business growth

How you'll contribute

First and foremost, we are a performance-driven company, so a passion for testing, iteration, and creative growth is key.

On a day-to-day basis you will:

Performance Creative (Hands-On)

• Develop and execute performance-focused creative strategies for short-form video and image content across TikTok, Meta (Reels & Feed), and YouTube Shorts.
• Turn customer insights, objections, and benefits into compelling hooks, angles, scripts, and briefs.
• Create and adapt static and motion-based image creatives (carousels, thumbnails, screenshots, before/after, etc.) to support winning video concepts.
• Oversee the editing and adaptation of UGC and creator content into multiple performance variants (formats, durations, hooks, CTAs).
• Ensure a constant flow of ready-to-test creatives for paid and organic campaigns.
• Maintain brand consistency while prioritizing performance and speed.

Creator & UGC Strategy & Direction

• Collaborate on creator and UGC strategy by selecting and briefing creators from existing creator pools and SaaS platforms with pre-built infrastructure.
• The focus of this role is on creative direction, briefing quality, and performance fit — not on creator sourcing or day-to-day operational management.
• Provide clear creative feedback to continuously improve quality and performance.

Data, Testing & Optimization

• Collaborate with media buyers to design creative testing roadmaps.
• Track and analyze creative performance (CAC, ROAS, CTR, scroll-stop rate, view-through rate).
• Identify patterns in top-performing creatives and translate them into new frameworks and iterations.
• Maintain a testing and learning loop to continuously improve creative results.

Trend Monitoring & Market Insights

• Monitor social platforms, competitors, and trends to uncover insights that inspire hooks, narratives, and creative formats.
• Stay on top of the latest social media trends, actively following platforms like TikTok and Reels.
• Quickly act on emerging trends to turn them into paid creatives and organic content.

AI & Process Optimization

• Use AI tools to enhance creative ideation, scripting, and variations.
• Identify opportunities where AI can improve speed, volume, and consistency.
• Refine templates and workflows to ensure a scalable creative pipeline.

What you'll need to succeed in this role

• Proven experience in a Performance Creative / UGC / Content role, working directly with D2C brands — this is essential, not a bonus.
• Demonstrated success producing short-form content (video and image) for TikTok, Reels, or YouTube Shorts.
• Deep understanding of direct-response principles: hooks, angles, social proof, objection handling, and clear CTAs.
• Experience preparing scripts / briefs for create and UGC content.
• Data-driven mindset: able to interpret results and turn insights into creative actions.
• Excellent organization and communication skills.
• Familiarity with editing tools (CapCut, Premiere, Descript, Canva/Figma).
• Fluent or near-native English (Spanish is a plus).
• Proactive, ownership-driven, and comfortable in a fast-paced, remote, high-growth environment.

Nice to have:

• Experience in wellness, beauty, health, or lifestyle sectors.
• Hands-on experience with Meta / TikTok Ads.
• Background in Spark Ads / whitelisting workflows.
• Naturally curious and passionate about consumer psychology, storytelling, and emerging trends.
• Experience with AI-assisted creative tools and processes (e.g., Creatify, Sora, V03, Runway ML, Descript, CapCut AI features, OpusClip, Midjourney, Adobe Firefly, etc.)

If you love fast iteration, creative strategy, and producing content that drives both sales and virality… this role is for you.