Performance Marketer

Salary: Upto 4.5LPA

Minimum Experience: 3 Years 

Work Arrangement:
Work from Office 

Company Website:

Willing to communicate with leads and prospects is a big advantage.

Experience on SEO, Google and Facebook Ads is Compulsory.

Knowing design tools such as Photoshop and After Effects is an advantage.

Company:   Onroadz Car Rental

Location:   HSR Layout, Bengaluru

Role Type:   Full-Time

About Onroadz:

Onroadz is a premier self-drive car rental service committed to providing seamless travel experiences. We are looking for a results-driven Digital Marketing Executive to lead our customer acquisition efforts. You will be directly responsible for increasing our fleet bookings through aggressive SEO strategies and high-ROAS paid advertising campaigns on Google and Meta.

Key Responsibilities

Search Engine Optimization (SEO) – Primary Focus:

• Local & Organic Growth:   Plan and execute comprehensive SEO strategies to rank Onroadz #1 for high-intent keywords (e.g., "self-drive cars in Chennai," "car rental near me") across all operating cities.
  

• On-Page & Technical SEO:   Conduct regular audits of  onroadz.com   to ensure site speed, mobile responsiveness, and schema markup are optimized for bookings.
  

• Content Strategy:   Create briefs for location-specific landing pages and blogs that drive organic traffic from travelers and local commuters.
  

• Competitor Analysis:   Monitor competitor pricing and keyword strategies to identify gaps and opportunities for market dominance.
  

Paid Advertising (Google & Meta):

• Campaign Management:   End-to-end management of Google Ads (Search, Performance Max) and Meta Ads (Facebook/Instagram) with a strict focus on Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).
  

• Retargeting:   Set up dynamic remarketing campaigns to convert users who dropped off during the booking process.
  

• Creative Collaboration:   Collaborate with the design team to produce high-performing ad creatives (videos of the fleet, customer testimonials, and offer banners).
  

Analytics & Reporting:

• Performance Tracking:   Use Google Analytics (GA4) and Search Console to track traffic, booking conversions, and user behavior flows.
  

• Optimization:   continuously A/B test ad copy, landing pages, and audience targeting to lower the cost per booking.
  

• Reporting:   Provide weekly reports on keyword rankings, ad spend, and revenue generated to the management team.
  

Requirements

• Experience:  3 + years of proven experience in a digital marketing role, preferably within the travel, rental, or e-commerce sectors.
  

• SEO Expertise:   Deep understanding of Local SEO (Google My Business/Maps optimization), link-building strategies, and keyword research tools (Ahrefs, SEMrush, or Ubersuggest).
  

• Ads Proficiency:   Demonstrated success in running profitable Google Ads (Search & Display) and Meta Ads campaigns. You must know how to track conversions and setup pixels correctly.
  

• Analytical Skills:   Strong proficiency in Google Analytics 4 (GA4) and Excel/Google Sheets for data analysis.
  

• Communication:   Excellent written and verbal communication skills to coordinate with internal teams and report to stakeholders.
  

• Agility:   Ability to work under tight deadlines and adjust strategies based on seasonal demand (e.g., weekends, holidays).