Performance Marketer

Performance Marketer - Roles & Responsibilities

Location: Kolkata

Department: Digital Marketing

Key Responsibilities:

Performance Advertising Management

- Plan, execute, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads platforms.

-Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, DSP) to drive ROAS and visibility.

-Run targeted ad campaigns on Flipkart and Myntra, aligning with platform algorithms and seasonal trends.

-Handle Quick Commerce ads (e.g., Blinkit, Zepto) ensuring high CTR and conversion in time-bound promotional formats.

-Content & Creative Collaboration

Ideate and brief creative teams on performance-driven ad content for Meta and Google, including copy, visuals, and CTAs.

Continuously test new ad formats, creatives, and messaging to optimize campaign efficiency.

-Performance Analysis & Op...