Performance Marketer

Performance Marketer

Location: Calicut

Key Responsibilities

● Lead Digital Marketing strategy and design direction across teams and projects.

● Expertise in Social Media Organic and Paid services.

● Oversee execution and ensure creative excellence and consistency across all deliverables.

● Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Email Marketing, and Affiliate Marketing platforms.

● Manage full-funnel paid campaigns including search, display, shopping, video, remarketing, and paid social ads.

● Develop and maintain strong tracking, attribution, and reporting systems (Google Analytics, Tag Manager, Pixel/UTM setup, etc.).

● Continuously test creatives, ad copy, audiences, placements, and bidding strategies for maximum ROI.

● Collaborate with internal teams (design, content, product) to ensure cohesive ...