Performance Marketer/ Real Estate

Job Title: Performance Marketer – Real Estate

Location: Sector 62 Noida

Department: Marketing

Reports To: VP / General Manager

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Job Overview

We are looking for a Performance Marketer who will be responsible for driving qualified real estate leads through paid media campaigns. The candidate will manage and optimize advertising across Meta (Facebook/Instagram) and Google Ads, ensuring maximum ROI through strategic targeting, creative testing, and data-driven decisions.

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Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) to generate real estate leads.

• Create and test ad creatives, copies, and landing pages to improve conversion rates.

• Monitor and analyze campaign performance daily, focusing on CPL (Cost per Lead), CTR, and lead quality.

• Coordinate with the Sales and CRM teams to ensure campaign-generated leads are qualified and converting.

• Manage ad budgets effectively, ensuring optimal spend across campaigns.

• Develop monthly performance reports and share insights to improve future campaigns.

• Stay updated with performance marketing trends, platform updates, and new tools.

• Assist in campaign scaling and explore new paid channels when required.

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Key Requirements

• Bachelor's degree in Marketing, Advertising, or related field.

• 2–4 years of proven experience in real estate performance marketing (preferred).

• Hands-on experience with Meta Ads Manager and Google Ads.

• Strong understanding of campaign metrics, audience targeting, and funnel optimization.

• Proficiency in analytics tools like Google Analytics and Meta Business Suite.

• Excellent communication and reporting skills.

• Self-driven, analytical mindset with a focus on results and conversions.

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KPIs (Key Performance Indicators)

• Average Cost per Lead (CPL)

• Lead Quality Score (as per Sales feedback)

• Conversion Rate from leads to site visits/sales

• ROAS (Return on Ad Spend)

• Timely delivery and optimization of campaigns