Performance Marketing Analyst

Job Title: Performance Marketing Analyst

Location: Bangalore

About the Company

GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:

• Consumer understanding,
• Content Marketing and
• Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. Read more about the company at

Job Summary

This role would cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc.), Search Engine Optimization, Email Marketing, etc.

Key Responsibilities

1) Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc.)

2) Stay up to date with new tools in the industry in all domains (advertising/SEO/email marketing etc.) & train the internal team to adopt the latest best practices

3) Engage with clients in coordination with the Account Management team to explain the technical aspects

4) Implement a data driven & analytical approach for delivering business goals for clients

5) Set up processes for reducing errors in the execution of ad campaigns and other processes

6) Build a culture of innovation and learning in the team

Knowledge/ Skillset Required

1) Excellent Communication Skills

2) Analytical approach to Problem Solving

3) A constant drive towards learning new techniques & tools

Experience: 1-2 years