Performance Marketing Analyst

This role is for one of the Weekday's clients

Salary range: Rs - Rs (ie INR 5-8 LPA)
Min Experience: 0 years

Location: Bengaluru

JobType: full-time

We are seeking a Performance Marketing Analyst to own and scale paid acquisition initiatives across Google, Meta, and TikTok. This role is suited for an analytical, hands-on marketer who understands B2C growth, performance funnels, and how to convert ad spend into measurable business outcomes.

Requirements

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok
• Own and optimise the full performance funnel, including ads, landing pages, and conversion paths
• Analyse campaign performance and continuously test creatives, messaging, audiences, and landing pages to improve ROI
• Track, monitor, and op...