Performance Marketing

Job Title: Performance Marketing Specialist

Location: 4th floor. 765, 16th main road, 22nd Cross Rd, Sector 3, HSR Layout, Bengaluru, Karnataka

Experience: 1+ year in performance marketing/Google ads

Key Responsibilities:

• Plan, execute, and optimise paid marketing campaigns across Google Ads, Facebook, Instagram, and other digital platforms.
• Monitor campaign performance, analyze data, and make data-driven decisions to improve ROI.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
• Manage budgets efficiently to maximize lead generation and conversion rates.
• Research and implement new strategies to improve campaign effectiveness.
• Collaborate with content and design teams to create engaging ad creatives.
• Generate performance reports and provide insights for continuous improvement.

Requirements:

• 1+ year of experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), and other paid channels.
• Strong analytical skills and proficiency in Google Analytics, SEMrush, or similar tools.
• Experience in managing campaign budgets and optimizing for conversions.
• Good understanding of audience targeting, bidding strategies, and retargeting.
• Self-motivated, detail-oriented, and result-driven.