Performance Marketing Director

**Performance Marketing Director**
The Performance Marketing Director is a strategic, data-driven leader responsible for designing and executing a full-funnel digital acquisition and conversion strategy that drives new client growth in the financial services sector. This role oversees all paid digital channels—including Paid Search, Paid Social, Display, CTV, and Retargeting—and leads end-to-end optimization of the digital funnel to improve account-opening completion rates and overall conversion performance. Leveraging deep expertise in digital advertising, analytics, customer behavior, and experimentation, this leader will architect high-impact marketing programs that deliver strong cost-of-acquisition results and measurable business growth. Beyond hands-on performance management, the Performance Marketing Director is accountable for crafting compelling strategic narratives and performance readouts for senior leadership, translating complex insights into actionable recommendations....