Job Description

Job Title: Performance Marketing Executive 

Relevant Experience: 1-2 years (excluding internships & freelancing)

Location: Ahmedabad | Full-Time | On-site

Priority: Immediate joiners preferred




Job Summary:


We are looking for a highly motivated Performance Marketing Executive with 2–3 years of experience to drive lead generation and user acquisition for our SaaS products. The ideal candidate will be skilled in managing multi-channel campaigns, optimizing ad spend, and ensuring maximum ROI.


Roles & Responsibilities:



  • Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and  LinkedIn Ads.

  • Drive qualified lead generation for SaaS products.

  • Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

  • Drive lead generation and user acquisition for SaaS products by optimizing for lower CPA and higher ROAS.

  • Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

  • Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

  • Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

  • Collaborate with design, content, and product teams to ensure campaigns are aligned with brand messaging and product positioning.

  • Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.


Requirements:



  • 2 - 3 years of experience in performance marketing / digital marketing, preferably in SaaS or B2B.

  • Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.

  • Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

  • Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).

  • Ability to manage budgets effectively and deliver measurable business outcomes.

  • Strong communication and collaboration skills.

. Skillset Required: Google Ads, Meta Ads, LinkedIn Ads, SaaS Marketing, Lead Generation, A/B Testing, Funnel Optimization, Google Analytics

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