Performance marketing executive

Performance marketing executive 

About the Role: 

We are looking for a data-driven and creative Performance Marketing Executive (B2B) to execute and optimize paid marketing campaigns across channels like Google Ads, LinkedIn, and programmatic platforms. This role is ideal for someone who understands the nuances of B2B lead generation, account-based targeting, and performance analytics. 

Key Responsibilities 

• Plan, launch, and manage paid digital campaigns across platforms including Meta Ads, Google Ads, LinkedIn Ads, and display networks. 
• Drive high-quality B2B lead generation campaigns with a strong focus on CPL, lead quality, pipeline contribution, and ROI. 
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to improve targeting and campaign efficiency. 
• Collaborate closely wit...