Performance Marketing Lead

Overview

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds. We’re looking for a strategic Performance Marketing Lead to drive user growth for Angry Birds Dream Blast. In this central role you’ll shape end‑to‑end performance marketing strategy to bring the joy of our game to millions more players worldwide. You’ll manage substantial budgets, mentor a team of performance marketing managers, and take full ownership of the game’s performance marketing efforts. The role can be based in either Espoo or Barcelona, following a hybrid policy with at least two days per week in the office.

Responsibilities

• Develop and execute our performance marketing strategy, with clear goals and KPIs aligned to the overall product and marketing vision.
• Lead, mentor, and support the performance marketing team, driving accountability and fostering continuous learning and growth.
• Plan, run, and optimize high‑volume acquisition c...