Performance Marketing Manager - B2C Mobile App - Industry

Acquisition and Growth Marketing:</strong><br/><br/>- Develop and manage mobile &amp; web acquisition campaigns across Google UAC, Apple Search Ads, Facebook, DSPs, and programmatic platforms.<br/><br/>- Optimize CAC, ROAS, and conversion rates through A&#47;B testing, audience segmentation, and creative optimization.<br/><br/>- Implement ASO strategies to improve organic downloads and reduce dependency on paid acquisition.<br/><br/><strong>Retention and Engagement:</strong><br/><br/>- Own communication strategies through push notifications, in-app messages, email, and SMS using CleverTap (or similar).<br/><br/>- Leverage behavioral data to personalize and automate lifecycle campaigns for activation, engagement, and retention.<br/><br/><strong>Analytics, Optimization and Performance Tracking:</strong><br/><br/>- Analyze campaign data using Google Analyti...