Performance Marketing Manager

Key Responsibilities:

• Own performance marketing campaigns across channels (Google, Facebook, affiliates and Programmatic etc) for one segment.
• Responsible for setting the Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google & Facebook.
• Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics. Ensure visibility of said metrics to key stakeholders.
• Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
• Drive experimentation, key strategies, marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.
• Work closely with the internal creative team to drive output of creatives (statics, videos, GIFs etc) & ensure experimentation with timely delivery & testing with robust framework.
• Work closely with internal stakeholders (Tech, Product, Strategy) to drive business changes & processes that affect the owned channel & its metrics. Create comprehensive BRDs that help solve for the channel/platform problems which can help pushing channel metrics.
• Understand data in-depth, and churn out actionable insights to drive campaign performance and goals.
• Create and manage internal campaign performance reporting along with agency, communication to all stakeholders and updates on campaign performance.
• Work with internal database & MMP tools ( Singular, Appsflyer) and performance tools like GA4 /mixpanel etc) to understand data flowing in and act on actionable insights and optimise performance (CAC/ROAS/LTV/Retention)