Performance Marketing Manager

Location: On-site | Bangalore

Ad Budget Ownership: ₹1,00,000/month initially (scalable based on ROI)

Role Misson

To own and drive high-quality, high-intent lead generation for Agriplast Tech India through ROI-focused performance marketing on Meta and Google Ads , while continuously improving lead quality, conversion likelihood, and revenue efficiency in a dealer-led B2B environment .

This role owns performance outcomes end-to-end , from campaign strategy and execution to lead quality, analytics, sales feedback loops, and continuous optimisation .

• Plan, execute, and optimise end-to-end performance marketing campaigns on Meta Ads and Google Ads

• Build region-wise, product-wise, and season-wise campaign strategies aligned with business priorities

• Set up and manage audiences, segmentation, bidding strategies, remarketing, and funnel targeting

• Design, build, and optimise landing pages to improve conversion rates and lead intent

• Ensure accurate tracking, attribution, and data flow by integrating campaigns with CRM (Salesforce)

• Deliver 100–200 qualified leads per month with strong intent and conversion potential

• Continuously improve Lead Quality Score through better targeting, messaging, and pre-qualification

• Work closely with the Inside Sales Team to track lead outcomes and understand on-ground feedback

• Optimise campaigns based on sales conversion insights , not just platform metrics

• Operate effectively within a dealer-led sales model , optimising for revenue efficiency rather than raw lead volume

• Develop performance-driven creative concepts and messaging aligned with product, region, and season

• Collaborate with designers & editors to produce image and video creatives

• Use AI tools thoughtfully to accelerate creative iteration and testing (without replacing strategy)

• Approve creatives from a performance and business outcome standpoint

• Coordinate with the Growth Manager for technical or product-specific approvals when required

• Track and interpret performance across Meta Ads, Google Ads, Google Analytics (GA4), and Google Search Console (GSC)

• Use GA4 and GSC to analyse traffic quality, landing page performance, search intent, and conversion paths

• Monitor and optimise:

1) Lead Quality Score (Primary KPI)

2) CPL

3) ROAS

4) Landing page conversion rates

• Build and present weekly and monthly MIS reports

• Run structured A/B tests across ads, creatives, landing pages, audiences, and messaging

• Focus on learning velocity and compounding improvements , not one-off wins

• Work with tools such as WATI , email automation platforms, and CRM workflows

• Help build system-driven, repeatable processes for lead handling and follow-ups

• Plan and execute campaigns for events, webinars, product launches, and seasonal business cycles

• Ensure all campaigns, learnings, and processes are documented, system-driven, and repeatable

• Contribute business and growth ideas proactively — strategic thinking is a mandatory expectation

• Audit existing ad accounts, landing pages, GA4/GSC data, and lead quality

• Build region-wise and product-wise performance baselines and strategies

• Align with Inside Sales on lead quality definitions and feedback loops

• Launch structured testing across creatives, audiences, and landing pages

• Establish a consistent weekly performance and learning review rhythm

• 3–5 years of hands-on experience in Performance Marketing (Meta & Google Ads)
• Proven experience owning campaign outcomes, not just execution
• Strong working knowledge of Google Analytics (GA4) , Google Search Console (GSC), Meta and other key performance marketing tools.
• Strong analytical and data-driven decision-making ability
• Experience building and optimising landing pages
• Working knowledge of CRM systems (Salesforce preferred; can learn on the job)
• Solid understanding of funnels, attribution, ROAS, and lead quality scoring
• Comfortable using AI tools to support performance optimisation
• Working knowledge of automation tools (bonus)

• Clear and confident communicator
• Strong listener; open to feedback and iteration
• Ownership-driven, accountable, and system-oriented
• Not defensive — takes responsibility for outcomes
• Strong attention to detail
• Curious learner, comfortable operating in complex, non-D2C B2B environments

• Experience in agriculture, greenhouse, or industrial B2B sectors
• SEO and content marketing understanding

This role will be evaluated on:

• Primary KPI: Lead Quality Score
• Qualified Leads per Month: 100–200 ( Number can vary based on feedback of the inside sales team )
• CPL optimisation (without compromising intent)
• ROAS improvement
• Month-on-month growth in high-intent leads
• Landing page conversion rate improvement
• Effective conversion support and alignment with the Sales Team

This role is ideal for someone who wants to move from executing campaigns to owning revenue outcomes in a complex, dealer-led B2B business.

Compensation is competitive for the right candidate and includes a performance-linked component tied to business outcomes .