Performance Marketing Manager

Key Responsibilities:

• Own performance marketing campaigns across channels (Google, Facebook, affiliates and Programmatic etc) for one segment.
• Responsible for setting the Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google & Facebook.
• Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics. Ensure visibility of said metrics to key stakeholders.
• Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
• Drive experimentation, key strategies, marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/...