Job Description

Job Type: Full Time (Onsite)

Experience: 7- 10 years


Role Overview

The Performance Marketing Manager will be responsible for strategizing, executing, and optimizing paid digital campaigns across multiple platforms, ensuring high ROI and scalable growth for e-commerce clients in Tamil Nadu. This role demands expertise in Google Ads, Meta Ads, and performance analytics to drive customer acquisition, retention, and revenue growth.


Key Responsibilities

  1. Develop and execute ROI-driven performance marketing strategies for e-commerce brands across Google Ads (Search, Shopping, Display, PMax, YouTube) and Meta Ads (Facebook & Instagram).
  2. Scale campaigns profitably by optimizing CAC, ROAS, AOV, CTR, CPC, and conversion rates.
  3. Conduct A/B testing on creatives, landing pages, targeting, and website funnels to maximize conversions.
  4. Implement remarketing, retention, WhatsAp...

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