Job Description

Company Description

Founded in 2017, Valar has quickly grown into a leading producer and exporter of coir pith, a sustainable soilless cultivation medium in India. With a focus on innovation and quality, Valar has consistently doubled its production year over year while improving the value of its products to cater to quality-conscious markets. Supported by confident investors and a dedicated team, Valar is on a mission to become India's top exporter of coir pith, with operations based in Coimbatore.

Role Description

Paid Media & Growth
  • Plan and execute paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube)
  • Scale winning campaigns while maintaining target ROAS & CAC
  • Build and optimise full-funnel strategies (TOFU, MOFU, BOFU)
Campaign Optimisation
  • Daily monitoring of spend, CTR, CPA, ROAS, and conversion rates
  • A/B test creatives, hooks, aud...

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