Performance Marketing Manager - D2C

Experience: 5–7 Years
Location: Fort, South Mumbai
Reports to: Founder
Expected CTC: 12-20LPA
Role Overview
As the Performance Marketing Manager - D2C, you will be responsible for developing and executing the brand’s D2C and performance marketing efforts. This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution.
You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.
Key Responsibilities
Performance Marketing & Growth
- Lead performance marketing strategy across paid media channels — Meta, Google, Influencer campaigns, and affiliates.
- Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance.
- Work to optimize budgets and maximize ROI.
- Run A/B tests, landing page optimizations, and audience segmentation to improve ca...