Job Description

About Orkla India -
Orkla India's success story is intricately linked to its ability to cultivate deep consumer connections with its flagship brands, MTR and Eastern. These brands have transcended mere products, becoming household names synonymous with tradition, taste, and trust in Indian kitchens. MTR and Eastern Condiments are not just market leaders in their respective categories (ready-to-eat meals and spices), but also enjoy a special place in consumers' hearts.

To know more, please visit us at https://www.orklaindia.com

About the role -

Role & responsibilities

Performance marketing strategy & resource allocation:

Define ad strategy, budget allocation, and RoAS targets by category, platform, and geography; refresh strategy based on campaign learnings.
Campaign execution:

Ensure campaign structures, bidding protocols, and optimization strategies maximize sales, market share, and profitability.
Playbook ownership:
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