Performance Marketing Manager

Role Summary

Own and scale revenue through performance marketing. This role is accountable for

profitable growth across paid channels, with a sharp focus on CAC control, creative iteration, and funnel efficiency. The mandate is execution-first, data-backed, and outcome-

driven.

Key Responsibilities

• Plan, execute, and optimize paid marketing across Meta, Google, and other scalable

channels.

• Own daily performance metrics including ROAS, CAC, AOV, conversion rate, and

contribution margin.

• Build and manage large budgets with discipline, clarity, and speed.

• Lead creative testing across hooks, formats, offers, and landing pages.

• Translate brand strategy into high-performing acquisition and retargeting

campaigns.

• Collaborate with design, content, and merchandising teams.

• Build dashboards focused on actionable insights.

• Identify and resolve funnel ...