Performance Marketing Manager

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn‘s Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

About the Role:

This role is ideal for someone detail-oriented, number-savvy, and eager to drive paid visibility and revenue growth on third-party platforms.

Key Responsibilities:

• Plan and allocate advertising budgets across allocated marketplaces.
• Set up, monitor, and optimize ad campaigns on platform-specific ad managers (e.g., Amazon Advertising Console, Nykaa Ads Manager)
• Track and report on key performance metrics such as ACoS, ROAS, TACoS, CPC, CTR , and ad-attributed revenue
• Coordinate with internal teams (catalog, content, design) to ensure product listings are optimized for ad performance
• Conduct keyword research and make data-backed bids and budget adjustments to maximize ad efficiency
• Identify and chase high-intent opportunities such as seasonal boosts, platform events (e.g., Nykaa Hot Pink Sale, Amazon Great Indian Festival), and new product launches
• Monitor daily spend, sales, and performance trends and raise red flags or improvement ideas proactively
• Maintain and update campaign performance reports and dashboards

Requirements:

• 3-5 years of experience in performance marketing for D2C brands .
• Hands-on experience with Amazon Ads, Nykaa Ads, Flipkart Ads , or similar platforms
• Proficient in analyzing platform dashboards and drawing actionable insights
• Strong skills in Excel/Google Sheets for tracking and reporting
• Basic understanding of key ad metrics (ACoS, TACoS, ROAS, CTR, CPC)
• Good communication skills and the ability to collaborate with cross-functional teams

Good to Have:

• Experience managing multiple marketplace accounts simultaneously
• Familiarity with product-level attribution and category performance
• Exposure to listing optimization and product visibility best practices on marketplaces

Note: This role is ideal for someone eager to master the levers of growth within the D2C ecosystem.

Work Location: Sector 18, Gurgaon

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