Job Description
Role Summary
Own and scale revenue through performance marketing. This role is accountable for
profitable growth across paid channels, with a sharp focus on CAC control, creative iteration, and funnel efficiency. The mandate is execution-first, data-backed, and outcome-
driven.
Key Responsibilities
- Plan, execute, and optimize paid marketing across Meta, Google, and other scalable
channels.
- Own daily performance metrics including ROAS, CAC, AOV, conversion rate, and
contribution margin.
- Build and manage large budgets with discipline, clarity, and speed.
- Lead creative testing across hooks, formats, offers, and landing pages.
- Translate brand strategy into high-performing acquisition and retargeting
campaigns.
- Collaborate with design, content, and merchandising teams.
- Build dashboards focused on actionable insight...
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