Job Description

Key Responsibilities

1. Paid Acquisition & Channel Ownership

  • Own and scale Google Ads (Search, Performance Max, Display, YouTube) and Meta (Facebook & Instagram) campaigns
  • Manage budgets across brands and geographies with clear CAC, CPL, and ROI targets
  • Launch and optimise campaigns for:
  • Lead generation
  • Conversion-driven landing pages
  • Intake-based & seasonal demand (Jan / Sep intakes)

2. Funnel & Conversion Optimisation

  • Improve lead-to-conversion rates through:
  • Landing page optimisation
  • Funnel experiments (forms, CTAs, messaging)
  • Audience segmentation and retargeting
  • Work closely with Product, Design, and CRO teams to ship high-impact experiments

3. Data, Analytics & Attribution

  • Own performance tracking across GA4, Google Ads, Meta Ads, CRM
  • Ensure cle...

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