Performance marketing manager

About the Company
Kumari Fine Jewellery (DP Jewel Line Pvt. Ltd.)
Location: Mumbai | Full-time
Experience: 4–7 years (D2 C / Jewellery / Fashion / Lifestyle preferred)
About the Role
Own and drive Kumari Fine Jewellery’s performance marketing strategy and execution across paid digital channels with a strong focus on revenue growth, efficiency, and scalability. The role is responsible for managing paid acquisition, optimizing funnels, improving ROAS, and working closely with Brand, Social, Tech, and Analytics teams to ensure performance outcomes align with brand direction and business goals. This is a numbers-driven, execution-heavy role with clear accountability.
Responsibilities
Paid Media Strategy & Execution
Own end-to-end performance marketing across: Meta (Instagram & Facebook Ads), Google Ads (Search, Shopping, Display, You Tube), Other platforms as required (Pinterest, affiliates, etc.)
Plan and manage monthly and quarterly performance budgets
Drive acquisition, retargeting, and remarketing strategies
Scale high-performing campaigns while maintaining efficiency
Funnel & Conversion Optimization
Own the full paid funnel: Prospecting, Retargeting, Conversion optimization
Work with Tech and CRO teams to improve: Landing pages, PDP performance, Checkout conversion
Identify drop-offs and continuously optimize funnel stages
Creative Performance Alignment
Work closely with: Brand Manager (for narrative alignment), Social Media Manager (for content insights), Creative teams and agencies
Provide clear briefs based on: Performance insights, Winning hooks, formats, and creatives
Test and iterate creatives systematically
Data, Analytics & Reporting
Track and analyze key performance metrics including CAC, ROAS, CTR, CVR, AOV
Build regular performance reports and dashboards
Share insights, learnings, and optimization recommendations
Use data to guide budget allocation and scaling decisions
Attribution & Tracking
Work with analytics and tech teams to ensure: Proper tracking and attribution setup, Accurate reporting across platforms
Understand attribution models and platform limitations
Drive clarity in performance reporting and decision-making
Agency & Stakeholder Management
Coordinate with performance marketing agencies (if applicable)
Review agency performance and outputs
Act as the internal owner for performance outcomes
Align performance goals with overall business objectives
Qualifications
4–7 years of hands-on performance marketing experience
Strong expertise in Meta and Google Ads
Experience managing significant monthly ad budgets
Deep understanding of D2 C funnels and ecommerce metrics
Strong analytical and problem-solving skills
Ability to work cross-functionally with brand, creative, and tech teams
Comfortable working in fast-paced, growth-oriented environments
Required Skills
Meta Ads Manager
Google Ads & Google Merchant Center
Google Analytics (GA4)
Google Tag Manager (basic understanding)
Excel / Google Sheets
Attribution and analytics tools (good to have)
Preferred Skills
Key Performance Indicators (KPIs)
Revenue from paid channels
ROAS and CAC
Funnel conversion rates
Creative performance improvement
Budget efficiency and scale
Pay range and compensation package
As per industry standards, commensurate with experience.