Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Chennai / Mumbai

About Plush

Plush is a fast-growing personal care brand on a mission to make everyday intimate and hygiene products safer, more comfortable, and thoughtfully designed for women. From India’s softest and most loved sanitary pads to wellness essentials, we focus on high-quality, problem-solving products that empower confidence and comfort every day.

Role Overview

We are looking for a data-driven Performance Marketing Manager who will own conversion optimization across our Shopify store while supporting paid performance initiatives. This role sits at the intersection of growth, analytics, and user experience, and plays a key role in improving funnel efficiency and driving scalable acquisition.

Key Responsibilities

Shopify Store & Conversion Optimization

• Own and optimize the Shopify storefront for speed, usability, and conversion uplift
• Plan and execute A/B tests across product pages, checkout flows, landing pages, and site layouts
• Continuously improve PDPs and category pages, including content, imagery, reviews, FAQs, and trust elements
• Collaborate closely with design, tech, and content teams on storefront enhancements
• Ensure catalog hygiene, accurate product tagging, pricing accuracy, and inventory visibility for campaigns

Meta Ads & Performance Marketing Support

• Assist in developing Meta ad campaign briefs, including audience segmentation, targeting strategy, and messaging direction
• Ensure pixel setup, event tracking, and data accuracy across platforms
• Monitor live campaigns and recommend optimization actions based on performance trends
• Work with internal teams and external agencies to drive acquisition, retargeting, and funnel efficiency

Analytics & Reporting

• Conduct weekly deep-dives on traffic sources, funnel drop-offs, and landing page performance
• Build and maintain dashboards using GA4 and ad platform data
• Identify quick wins and growth opportunities using user behavior insights and performance analytics
• Present clear, actionable performance insights to stakeholders

Key Requirements

• 3–6 years of experience in performance marketing, growth, or conversion optimization (D2C preferred)
• Hands-on experience with Shopify, Meta Ads Manager, GA4, and basic CRO tools
• Strong analytical mindset with the ability to translate data into action
• Comfortable working cross-functionally with design, tech, and agency partners
• Experience in personal care, wellness, or consumer brands is a plus

Why Join Plush

• Work with a purpose-led, fast-scaling women’s wellness brand
• High ownership role with direct impact on revenue and growth
• Collaborative culture with room to experiment and innovate
• Opportunity to build scalable growth systems from the ground up

Plush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace.