Performance Marketing Manager

Key Responsibilities
1. Paid Acquisition & Channel Ownership
Own and scale Google Ads (Search, Performance Max, Display, YouTube) and Meta (Facebook & Instagram) campaigns
Manage budgets across brands and geographies with clear CAC, CPL, and ROI targets
Launch and optimise campaigns for:
Lead generation
Conversion-driven landing pages
Intake-based & seasonal demand (Jan / Sep intakes)
2. Funnel & Conversion Optimisation
Improve lead-to-conversion rates through:
Landing page optimisation
Funnel experiments (forms, CTAs, messaging)
Audience segmentation and retargeting
Work closely with Product, Design, and CRO teams to ship high-impact experiments
3. Data, Analytics & Attribution
Own performance tracking across GA4, Google Ads, Meta Ads, CRM
Ensure clean attribution using:
UTMs
Offline conversions
CRM integrations
Build and maintain performance dashboards for leadership visibility
4. Experimentation & Scale
Run st...