Performance marketing manager

Key Responsibilities
1. Paid Acquisition & Channel Ownership
- Own and scale Google Ads (Search, Performance Max, Display, You Tube) and Meta (Facebook & Instagram) campaigns
- Manage budgets across brands and geographies with clear CAC, CPL, and ROI targets
- Launch and optimise campaigns for:
- Lead generation
- Conversion-driven landing pages
- Intake-based & seasonal demand (Jan / Sep intakes)
2. Funnel & Conversion Optimisation
- Improve lead-to-conversion rates through:
- Landing page optimisation
- Funnel experiments (forms, CTAs, messaging)
- Audience segmentation and retargeting
- Work closely with Product, Design, and CRO teams to ship high-impact experiments
3. Data, Analytics & Attribution
- Own performance tracking across GA4, Google Ads, Meta Ads, CRM
- Ensure clean attribution using:
- UTMs
- Offline conversions
- CRM integrations
- Build and maintain performance dashboards for leadership visibility
4. Experi...