Job Description
Primary Job Title (standardized): Performance Marketing Manager - Apparel
About the Opportunity
A fast-moving organization in the Apparel & Fashion e-commerce sector focused on app-first customer acquisition, repeat-purchase growth, and brand marketing across India. We drive hyper-targeted digital campaigns to scale app installs, improve retention, and maximise lifetime value for fashion consumers.
Location & Workplace: India — On-site
Role & Responsibilities
- Own end-to-end performance campaigns across user acquisition, retargeting, and retention for the apparel mobile app—plan, execute, and optimise to hit ROAS, CPI, and LTV targets.
- Manage media buying across Meta, Google (UAC/Search/Display), TikTok and other priority channels; allocate budget dynamically to highest-return programs.
- Design and run systematic creative and audience A/B tests; translate results into scaled creative playbooks and targeting strategies.
- Lead attribution, measurement and rep...
About the Opportunity
A fast-moving organization in the Apparel & Fashion e-commerce sector focused on app-first customer acquisition, repeat-purchase growth, and brand marketing across India. We drive hyper-targeted digital campaigns to scale app installs, improve retention, and maximise lifetime value for fashion consumers.
Location & Workplace: India — On-site
Role & Responsibilities
- Own end-to-end performance campaigns across user acquisition, retargeting, and retention for the apparel mobile app—plan, execute, and optimise to hit ROAS, CPI, and LTV targets.
- Manage media buying across Meta, Google (UAC/Search/Display), TikTok and other priority channels; allocate budget dynamically to highest-return programs.
- Design and run systematic creative and audience A/B tests; translate results into scaled creative playbooks and targeting strategies.
- Lead attribution, measurement and rep...
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