Performance Marketing Manager

About Passionfruit

Passionfruit is the world's first end-to-end AI-enabled Digital Marketing service provider. We leverage leading technologies and partnerships to create a human-in-the-loop model to build effective, scalable, and sustainable SEO and Paid Ads strategies. We are backed by top investors (Lead investor: Floodgate (Twitter, Twitch, Lyft)), and service some of the large companies in India and the US (GFuel, Shaadi.com, Bayer Group, Nykaa)

As we expand our digital offerings, we are seeking a highly driven Marketing Manager (Performance Meta & Google Ads) to lead paid media execution and strategy across our growing portfolio of clients.

About the Role

We are a fast-growing, well-funded, startup hiring a Performance Marketing Manager to own the planning, execution, and optimization of paid campaigns across Meta (Facebook, Instagram) and Google Ads. In this role, you will-

• Campaign Strategy & Execution: Plan and manage end-to-end paid marketing campaigns across Meta Ads and Google Ads. Define audience targeting, ad creatives, bidding strategies, and budgets to meet specific performance goals (CAC, ROAS, CPL).
• Collaboration & Reporting: Work closely with design and content teams to build high-performing creative assets and Track and analyze KPIs using tools like Google Analytics, Google Ads, Meta Business Suite, and Looker Studio.
• Communication: Provide regular performance updates to clients with actionable insights and continuously optimize campaigns to drive improved ROI and reduce wasted spend.
• Client & Team Collaboration: Lead client-facing discussions related to performance marketing strategy, results, and optimization plans and work closely with cross-functional SEO and product teams to align on broader growth goals.

Youll be a great fit if you have

• 10+ years of experience in performance marketing, with proven success across both Meta and Google platforms
• Strong analytical skills and experience with marketing analytics tools
• Excellent communication skillsboth written and verbal
• Experience of SEO would be a good to have
• Deep understanding of ad auction models, remarketing, attribution, and conversion tracking

Work Culture

• This is an in-person role based in Saket, New Delhi
• Fast-paced, collaborative, and impact-driven culture.
• Exposure to leading-edge AI tools, growth strategies, and global clientele

Compensation

INR 2540 LPA, commensurate with experience and performance