Performance Marketing Manager

Performance Marketing Manager (Full-Time)

Company: Chat360

Website:

We are looking for a Performance Marketing Manager to plan, execute, and optimize paid digital campaigns that drive qualified leads, pipeline growth, and ROI. The ideal candidate is data-driven, hands-on with ad platforms, and focused on continuous optimization.

Roles & Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other performance channels

Drive lead generation, demand generation, and conversions with clear ROI tracking

Own campaign setup including ad copies, creatives coordination, targeting, bidding, and budgets

Monitor daily campaign performance and optimize for CPL, CAC, ROAS, and conversion rates

Conduct A/B testing on ads, creatives, landing pages, and audiences

Manage remarketing and retargeting campaigns across platforms

Coordinate with internal teams for landing pages, creatives, and tracking requirements

Set up and maintain conversion tracking using GA4, Google Tag Manager, and platform pixels

Prepare weekly and monthly performance reports with insights and recommendations

Stay updated with platform updates, new ad formats, and best practices

Mandatory Skills (Compulsory)

Hands-on experience with Google Ads (Search, Display, YouTube)

Experience with LinkedIn Ads (mandatory for B2B targeting)

Strong understanding of Meta Ads (Facebook & Instagram)

Experience in lead generation campaigns

Proficiency in GA4, Google Tag Manager, and conversion tracking

Strong analytical mindset with ability to interpret performance data

Good understanding of funnels, attribution, and audience targeting

Good to Have

Experience working in B2B SaaS or enterprise marketing

Knowledge of SEO and landing page optimization

Experience with marketing automation tools and CRM integrations

Exposure to A/B testing and CRO frameworks

Basic understanding of copywriting and ad creatives

Employment Type

Full-Time only

Location: Pune Only