Performance Marketing Manager

Overview

Performance Marketing Manager role at DiDi Global Inc. DiDi is the world’s leading mobility technology platform, offering ride‑hailing, delivery, finance and other services across markets in Asia‑Pacific, Latin America and Africa.

Responsibilities

• Represent the Performance Marketing Organization, coordinating with Marketing Science, Ad Operations, Growth Ops and other teams to ensure best‑in‑class communication and execution.
• Plan and execute a holistic media acquisition strategy that supports growth while meeting budget requirements.
• Analyze performance, provide insights and ensure key partners understand plans, optimizations and results.
• Ensure proper tracking, attribution, automation and optimization by leveraging tools and cross‑functional teams.
• Collaborate with Paid Media, Branding & Analytics groups to build testing opportunities, measurement frameworks and product improvements.
• Pri...