Job Description

We’re looking for a senior, hands-on D2C performance marketer to be the first marketing hire for our client's subscription-based apps and SaaS products. You’ll own performance marketing end-to-end—from PPC strategy and analytics to budgeting and ROAS optimization—and work directly with the Founder. This is a high-ownership role: you’ll advise on product-market fit, creative strategy, and growth, and eventually build and manage a small team.

Products & Market

  • Digital-only subscription products (Apps & SaaS)

  • Pricing: $9.99/month – $120/year

  • Initial market focus: US (experience here is highly preferred)

  • Starting from zero: no traffic, no data

Responsibilities

  • Own PPC and performance marketing strategy across primary channels (Meta, TikTok) and secondary channels as needed (Google)

  • Full budget ownership and ROAS accountability

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