Performance Marketing Manager

About the Role

As a Performance Marketing Manager at Brainstorm Force, you will own and scale high-impact, data-driven growth initiatives across paid media and performance-focused channels. This role is responsible for driving measurable business outcomes—traffic, conversions, revenue, and retention—through structured experimentation, funnel optimization, and ROI-focused execution.

You will lead end-to-end performance campaigns, take ownership of key acquisition channels, and collaborate closely with cross-functional teams to continuously improve efficiency and growth velocity.

Why You’ll Love Working With Us

Fully remote work environment

Flexible working hours

Competitive compensation

Paid time off

Workspace setup allowances

Excellent work-life balance

Clear career growth and leadership opportunities

This role blends hands-on execution with strategic channel ownership, making it ideal for a performance marketer who thrives on experimentation, optimization, and scalable growth.

Key Responsibilities

Performance Strategy & Campaign Execution

Own and execute performance-driven marketing campaigns across paid ads, SEO, content, affiliates, and email.

Align acquisition and growth strategies with product, revenue, and business objectives.

Plan and execute product launches, cross-sell/upsell initiatives, and retargeting campaigns.

Lead campaigns end-to-end—from ideation, creative briefing, and execution to reporting and optimization.

Channel Ownership & Funnel Optimization

Take full ownership of key performance channels such as paid media, SEO, email, content, or affiliates, ensuring consistent ROI improvements.

Build, optimize, and scale full-funnel journeys: awareness → consideration → conversion → retention.

Continuously test and optimize ad creatives, landing pages, CTAs, and email sequences to improve engagement and conversion rates.

Analytics, Reporting & Optimization

Track and analyze performance using GA4, Looker Studio, Hotjar, and SEO analytics tools.

Monitor and report key metrics including CAC, ROAS, CTR, CVR, LTV, and revenue impact.

Design and execute A/B and multivariate experiments to validate growth hypotheses and scale winning strategies.

Content, Creators & Partnerships

Collaborate with content, design, and affiliate/creator partners to produce high-performing performance assets.

Support and grow affiliate and influencer programs through structured campaigns and co-created content.

Ensure content strategies are aligned with audience intent and conversion goals across blogs, social, and partner channels.

Team Leadership & Cross-Functional Collaboration

Mentor and guide junior performance marketers on execution, testing frameworks, and best practices.

Delegate effectively with clear briefs and performance expectations.

Partner closely with product, design, and engineering teams to ensure message alignment, UX optimization, and funnel efficiency.

Required Skills & Qualifications

4–7 years of hands-on digital or performance marketing experience with proven results across multi-channel campaigns.

Strong ownership of acquisition channels including paid ads, SEO, email, content, affiliates, or influencers.

Proficiency with performance and analytics tools such as GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, and UTM tracking.

Excellent copywriting and messaging skills with the ability to simplify and optimize for conversion.

Deep understanding of funnels, attribution models, CAC, LTV, and performance-led growth frameworks.

Experience leading campaigns, mentoring junior team members, and collaborating cross-functionally.

Strong analytical mindset with the ability to translate data into actionable growth insights.

High execution discipline—balancing speed, quality, and consistency.

Nice-to-Have

Experience in WordPress, SaaS, or website builder ecosystems.

Familiarity with workflows of designers, developers, and content creators.

Prior experience leading affiliate or influencer marketing programs.

Comfort using AI tools to accelerate research, copywriting, and workflow optimization.

KPIs for Success

Increased traffic and conversions from performance-driven channels.

Growth in signups, qualified leads, and product revenue.

Improved conversion rates across acquisition and retention funnels.

Number and quality of active affiliates, creators, and partnerships.

Successful execution of large-scale campaigns or product launches.

Improved team velocity and on-time campaign delivery.

Job Type: Full-time

Compensation: ₹1,200,000 – ₹2,400,000 per year

Work Location: Remote

BizzBuzz AI is an AI-powered, human-supervised marketing platform designed to help businesses get discovered, build trust, and convert customers—24/7.

We combine AI agents, performance marketing, automation, and human expertise to deliver measurable growth across Search, Paid Ads, AI Visibility, Social, and Video. Our clients range from local service providers to fast-scaling brands across North America.

Key Responsibilities

Campaign Strategy & Execution

Plan, build, and manage paid advertising campaigns across:

Google Search

Display Network

YouTube Ads

Performance Max / Shopping

Meta (Facebook & Instagram)

Own campaign performance end-to-end — from strategy and setup to optimization and scaling.

Develop structured account architectures aligned with performance and scalability goals.

Market & Audience Expertise (US & UK)

Manage campaigns primarily targeting United States and United Kingdom audiences.

Build intent-driven messaging and targeting strategies tailored to each market.

Apply market-specific insights to improve conversion quality and ROAS.

Keyword Research, Targeting & Optimization

Conduct in-depth keyword research and intent mapping for US & UK markets.

Build and optimize advanced audience strategies, including:

Custom audiences

In-market segments

Remarketing & retargeting lists

Continuously optimize for:

CTR

CPC

CPA

ROAS

Conversion rate

Performance Monitoring & Testing

Monitor campaigns daily and proactively optimize:

Budgets & bids

Geo-targeting

Time-zone & day-parting strategies

Run A/B tests on:

Ad creatives

Landing pages

Bidding & campaign strategies

Identify scalable opportunities while minimizing wasted spend.

Tracking, Reporting & Insights

Set up, validate, and maintain conversion tracking using:

Google Ads

GA4 Analytics

Prepare clear, insight-driven performance reports for leadership.

Translate data into actionable recommendations and growth strategies.

Stay updated on Google Ads platform changes, algorithm updates, and paid media trends in US & UK markets.

Skills & Expertise Required

Advanced expertise in Google Ads keyword strategy for US & UK markets

Strong experience with:

Geo-targeting & time-zone optimization

Remarketing & audience segmentation

Conversion tracking & attribution

Hands-on proficiency with:

Google Ads (Search, Display, YouTube, Performance Max)

Google Analytics 4 (GA4)

Google Keyword Planner

Strong analytical mindset with the ability to turn data into performance improvements

Excellent communication, documentation, and reporting skills

Qualifications

Google Ads Certification (Search & Display)

Proven experience with YouTube Ads and Performance Max campaigns

Experience managing campaigns with limited or controlled budgets

Solid understanding of:

Landing page optimization

CRO best practices for US & UK audiences

Experience

Minimum 7 years of hands-on experience managing Google Ads campaigns

Job Details & Benefits

Role: Senior Google Ads Specialist

Job Type: Full-time

Work Location: 100% Remote

Salary: ₹60,000 – ₹80,000 per month

Benefits

Work from home

Internet reimbursement

Opportunity to work with global clients and advanced AI-driven marketing systems

High ownership, strategic role with long-term growth potential