Performance Marketing - QComm/EComm/Meta

Key Responsibilities

• Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention
• Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand patterns
• Leverage your Q-commerce experience to craft real-time, demand-responsive strategies across products and locations
• Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior
• Implement and analyze A/B tests for creatives, landing pages, and audience segments
• Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement
• Own attribution modeling and reporting using tools.
• Stay ahead of ad tech, algorithm changes, and competitor activity in the Q-commerce and D2C landscape.

Requirements

• 4-5 years of performance marketing experience, with at least 2 years in a Quick Commerce or D2C brand with instant delivery
• Deep understanding of the Q-commerce funnel, from local targeting and app installs to instant conversions and reorders
• Proven track record managing significant budgets and delivering scalable, ROI-positive growth
• Ability to make data-driven decisions in a real-time, performance-heavy environment
• Strong creative judgment and ability to guide high-performing ad creatives.
• Convert complex campaign data into simple insights for founders or product teams.