Job Description

Senior Marketing Executive

Location: kolkata
Experience: 3–4 years
Industry: Service / Staffing / Skill Development
Employment Type: Full-time | Work from Office

About the Role

We are seeking a creative yet data-driven Senior Marketing Executive to lead our digital, performance, and social media marketing initiatives, along with supporting offline branding and events. The ideal candidate will have a strong understanding of integrated marketing campaigns and performance optimization, especially within the service industry.

Key Responsibilities

Digital & Performance Marketing

  • Strategize and execute high-ROI paid campaigns across Google Ads, Meta Ads, LinkedIn, etc.

  • Manage end-to-end performance campaigns:

    Lead generation, CPL & CPA optimization

    Remarketing and lookalike audience targeting

    A/B testing to boost conversions

  • Conduct SEO/SEM activities, keyword planning & web traffic analysis

  • Create and optimize landing pages aligned with campaign goals

  • Track & report performance using Google Analytics, Meta Business Suite, CRM dashboards

    • Social Media Marketing

  • Manage and grow social media presence on LinkedIn, Facebook, Instagram

  • Plan and execute social media campaigns — from strategy and content creation to community engagement

  • Coordinate with design and copy teams for post creation

  • Develop engaging content (posts, stories, reels, videos)

  • Handle business page enquiries and maintain brand consistency through storytelling

  • Track engagement, reach, follower growth, and lead conversions

    • Offline & Event Marketing

  • Plan and execute branding events, workshops, and BTL activities

  • Coordinate with vendors for event branding, collaterals, and promotions

  • Support the sales team with marketing tools — brochures, standees, flyers, etc.


    • Requirements

    kills & Qualifications

  • Graduate / Postgraduate in Marketing, Mass Communication, or related field

  • 3–4 years of relevant experience (preferably in service/staffing/skill development industry)

  • Hands-on expertise in:

    Performance Marketing (Google & Meta)

    Social Media Management

    SEO/SEM & Analytics Tools

    Content Planning & Coordination

  • Strong communication and presentation skills

  • Balanced creativity and analytical thinking

  • Ability to manage multiple campaigns with strict deadlines


    • Benefits

    For More deatils call Monali @ 7387440517 r forward cv @

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