Performance Marketing Specialist

Company: Castlerockin Private Limited

Flagship Product: Crack The Campus

Experience Required: 2-3 Years

CTC: 30k-35k/month

Location: HSR Layout, Bengaluru

About the Company:

Castlerockin Private Limited is an innovative EdTech company on a mission to revolutionize the education sector. We partner with educational institutions and companies to redefine student success.

Our flagship platform, Crack The Campus, goes beyond traditional learning by focusing on tangible outcomes. It provides students with hands-on practical experience through our software designed to directly improve their skill levels and track their growth, ultimately bridging the gap between education and employment by providing relevant job opportunities. By empowering students, we help our partner institutions achieve new levels of engagement and success.

About the Role:

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize digital marketing campaigns that deliver measurable results. You will be responsible for driving customer acquisition, engagement, and retention through various digital channels.

Key Responsibilities:

⦁ Plan and execute performance marketing campaigns across Google Ads, Meta Ads, Facebook Ads, LinkedIn, and other platforms

⦁ Manage campaign budgets and optimize for maximum ROI

⦁ Conduct A/B testing to improve campaign performance and conversion rates

⦁ Analyze campaign metrics and generate actionable insights

⦁ Implement SEO/SEM strategies to improve organic and paid search performance

⦁ Track and report on KPIs including CPA, CTR, conversion rates, and ROAS

⦁ Collaborate with content and design teams to create compelling ad creatives

⦁ Stay updated with the latest digital marketing trends and platform updates

Requirements:

⦁ 1. 2-3 years of hands-on experience in performance marketing or digital advertising

⦁ 2. Proficiency in Meta Ads, Google Ads, Facebook Ads Manager, Google Analytics,   and other analytics tools

⦁ 3. Strong analytical skills with ability to interpret data and make data-driven decisions

⦁ 4. Experience with marketing automation tools and CRM platforms

⦁ 5. Knowledge of conversion rate optimization (CRO) techniques

⦁ 6. Excellent understanding of digital marketing metrics and KPIs

⦁ 7. Google Ads and Analytics certifications preferred

⦁ 8. Bachelor's degree in Marketing, Business, or related field

What We Offer:

⦁ Competitive compensation

⦁ Opportunity to work on diverse marketing campaigns

⦁ Learning and development opportunities

⦁ Vibrant work culture