Performance Marketing Specialist

We're hiring a hands-on freelancer (not an agency) to manage and improve paid performance for two e-commerce brands:
Bombing Science (graffiti supplies)
Archival Designs (house plans)
You must have real execution experience with:
Google Ads (Search, Shopping/PMax, remarketing)
Meta Ads (Facebook/Instagram)
Google Merchant Center
DataFeedWatch
/ server-side tracking
Scope
Manage and optimize Google + Meta campaigns across both brands
Improve feed quality and structure in DataFeedWatch for better Shopping/PMax performance
Maintain and troubleshoot tracking (GA4, GTM/server-side via Stape)
Tighten keyword targeting (high intent only; reduce waste)
Control budgets and focus on profitability, not vanity metrics
Weekly reporting with clear actions taken and next steps
Important
Creatives will be provided by our team
Landing pages will be handled in-house
You focus on media buying, tracking integrity, feed quality, and profitable scalin...