Performance Marketing Strategist (gn)

Overview

We're looking for a high-impact Performance Marketing Strategist (gn) to turn our paid social into an acquisition engine that reliably scales and fuels our next-phase growth plan. ​​

We’re on an aggressive scale-up trajectory and our paid social performance must be predictable, efficient and investor-grade. This is not account manager work, your job is to own the creative strategy, design experiments and decode the data to scale winners efficiently. Partnering up with media buyers/external agencies, you’ll run our Meta account and experiment with TikTok, YouTube and Pinterest. Your superpowers: structured testing, strong analytical thinking and creative direction that consistently uncovers scalable acquisition angles.

What success looks like (6 months)

• Improve ROAS and keep CAC under control while scaling monthly ad spend with sustained unit economics


• Define and v...