Performance Marketing Strategist

Company Description

Ecomous is a house of new-age D2C brands changing the Indian consumer landscape with cutting-edge products - Absolut Pet (Pet Supplements) & Amright (Haircare) are the two categories they operate in.

We are looking for a Performance Marketing Executive with 2+ years of experience, primarily focused on Google Ads and Programmatic platforms (DV360). This role is ideal for a data-driven marketer who enjoys optimizing campaigns and translating performance data into growth insights.

Key Responsibilities:

- Plan, execute, and optimize Google Ads campaigns across Search, Display, and YouTube

- Plan, execute, and manage programmatic campaigns using DV360, including building the platform from scratch

- Monitor daily performance and optimize towards KPIs such as ROAS, CPA, CAC, CTR, and conversions

- Work closely with creative and content teams to improve ad performance

- Use Google Analytics (GA4) to track user behavior, funnels, and conversion performance

- Prepare basic to intermediate reports using Excel and Google Sheets, including performance dashboards and insights

- Analyze campaign data to identify trends, opportunities, and areas for improvement

- Ensure accurate tracking, tagging, and campaign hygiene

Requirements:

- 2+ years of hands-on experience in Google Ads for D2C brands

- Experience in other platforms like Meta, amazon and other marketplace ads is additional

- Working experience with DV360 or other programmatic platforms

- Strong understanding of Google Analytics (GA4)

- Comfortable with Excel / Google Sheets for reporting and data analysis

- Analytical mindset with a performance-driven approach

• Location: Hyderabad (In-office)