Performance Marketing Strategist

Role Overview

We are looking for a Performance Marketing Manager to own and drive paid social campaigns, primarily on Meta (Facebook & Instagram), to scale customer acquisition, drive ROI-positive growth, and optimize campaigns across the full funnel. This role will work closely with the growth and brand teams and will be responsible for driving measurable results while scaling Vilvah’s D2C presence.

Key Responsibilities

Paid Social & Performance Marketing

• Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) to drive traffic, conversions, and ROAS.
• Develop full-funnel paid social strategies for customer acquisition, retargeting, and retention campaigns.
• Conduct A/B testing on creatives, audiences, placements, and bidding strategies to continuously improve campaign performance.
• Track, analyze, and report on KPIs including CTR,...